Content marketing is still very much at the heart of digital marketing, with content continuing to be a vital tactic for bringing in traffic and encouraging conversions. This is also the best strategy to showcase your skills and knowledge in the field to your potential clients. (wink wink)
However, content marketing has moved past blogs and now encompasses so much more. The industry is also more competitive than ever, with content being produced on masse, making it harder to ensure yours stands out. Our team at StratFo has studied these changes up close in action with a multitude of industries and companies. We have created a solution system that would ensure your ROI in content marketing.
In order to be successful at content marketing, first you MUST take the time to create a strategy for your content that goes in line with your marketing objectives. We can help you there within a few hours of talking to your team about your plans and aspirations. Here you need to ensure that you’re taking into account more technical aspects – such as SEO – but also that you’re effectively battling for consumers’ attention. It is this battle that has led content to change at a rapid pace, with competition leading to increased levels of innovation. This encompasses the recent rise in being inclusive of everything that is happening around your demographic, emotion and action both play a vital part in ensuring your brand placement, consumers in this sector cannot be bought over by advertisements alone, you need to act upon what matters to them and convey the message of action. Our digital experts sing the song of acts over ads and we see heightened results throughout.
As a result, you need to stay on top of the latest trends and advances in the content marketing arena. With this in mind, here are some of the latest content marketing statistics that could help shape your strategy. Here are 15 crucial content marketing highlights to boost your knowledge!
There are over 500 million blogs on the Internet.
50,000 people search how to start a blog every month on Google. With us on board, you only have to enjoy the outcome.
The time it takes to write a blog in 2021 has increased 65% more compared to 2014. The average writing time in 2014 was 2.24 hours, while in 2019 it had already hit 3.57 hours.
According to 65% of marketers, SEO is the most effective tactic to drive more traffic. While, on the other hand, 51% marketers report that repurposing or updating existing content work just as effectively too.
Blogs are among the top three forms of media used in content strategies, and 69.6% businesses actively invest in content marketing.
In 2020, “content market strategy” was the most popular query searched on Google related to content marketing. We stand by this.
78% of companies report to have only one to three content marketing experts on their team. The three popular roles included content writer (52%), social media manager (36%), and an SEO content manager (34%). This is where outsourcing your marketing effort to a team that knows the game is crucial, specially if you are a startup or considering digital marketing seriously.
Top three content mediums for most B2B marketers are email newsletter, blogs, and social media content.
In 2020, 70% of B2B marketers reported that their org’s content marketing is much or somewhat more successful now than compared to a year ago.
75% of people, who incorporate visuals in content, drive better ROI.
Majority of B2B content marketers have increased their use of audio/visual content compared to a year ago. Use of written digital media and images have also increased similarly.
Longer articles with 3,000+ words get 3x more traffic and get 4.5x more social media shares than shorter articles of 300-400 words.
Videos are becoming a more popular form of media within content strategy compared to blogs and infographics. The most common videos being created are promotional and brand storytelling. StratFo is strapped for your video content needs as well!
Most marketers are creating content for multiple audience segments, three being most common.
Among all social media platforms, Facebook is the most popular content distribution channel among marketers. (And it is the easiest to manage!)
Marketers report that the most challenging part of content marketing is generating quality leads. We know how important it is, and we base our strategy around qualifying sales leads.
Successful blogs are a blend of four content types — guides, how-tos, Q&As, and lists. Marketers should use a blend of different content for their blog.
We know this may be a lot to take in. We know you need time to focus on your business. Let StratFo do what we do best and lay out the groundwork for you. With the free discovery call, highly informative newsletters like this, you will be well on your way to handle a Content Marketing team of your own in no time. Sign up to our blog to receive these guides and information on important aspects of managing a business straight to your mail. Click here to schedule a free discovery meeting with our team now!