Email Marketing Highlights 2021

Email has become a mainstay in the world of online marketing, used by SaaS and eCommerce businesses alike as a strategy for converting customers and gaining traction. Be on top of your game, and let us come up with a 2021 strategy that keeps your business on top of the latest trends and innovations.

While 2020 may have been a tumultuous year for business, it has pushed email back to the forefront of digital marketing campaigns and made it one of the most important tools for engagement. As more and more consumers shop online, there’s an even greater need to engage and connect digitally, and email marketing is a great way of doing this. StratFo experts recommend combine personalisation and automation to create a strategy that really speaks to your customers while increasing your return on investment (ROI). Especially effective in a remote work environment, email marketing can be used to promote your products, vocalise your brand ethics, and send out newsletters to keep your audience on tip toes. Emails can reach thousands of people, all at a click of a button, which is why it’s so important to prioritise building your email list.

Your mailing list subscribers will increase organic traffic to your site, as well as provide you with an easy way of tracking analytics on customer engagement.

As we move even further into 2021, it’s clear that email marketing will become a big focus for many businesses, and it should become yours too! We can craft a strategy that incorporates email marketing, and you’ll start to see increased levels of engagement and conversion rates, guaranteed. Doing so is a team effort, so be sure to include it in your marketing plan and content strategy. After deciding on your content buckets, consider starting to collect data and information you would like your audience to know. This could be industry news, sale announcements, guides but remember, the key to any marketing effort is personalisation at the highest possible scale.

Here are a few noteworthy email marketing trends that can supercharge your 2021 strategy.

  • 73% of millennials prefer communication via email from brands and businesses over other mediums, like text messages.

  • Marketers who segment their email campaigns have seen up to a 760% increase in their business’ revenue.

  • 3.9 billion people use email every day, and that number is expected to reach a staggering 4.3 billion by 2023! Get a piece of that pie.

  • 78% of marketers have reported an increase in email engagement in the past year.

  • 31% of B2B marketers say that email marketing still remains the best way of getting leads.

  • For 81% of B2B marketers, email newsletter is their most used form of content marketing and 87% of them say email is among their top free and organic content distribution mediums. “Free” is subjective as long as you have a full time employed team to run this. What’s better than that? Outsource a marketing agency that does this daily!

  • In 2019, 293.6 billion emails were sent and received daily, and the number is expected to increase to over 333.2 billion by 2022.

  • For every $1 spent on email marketing, marketers reported an average return of $42. This is only true if you know what you are doing. Bombarding your audience with unsolicited emails could leave a permanent negative scar on your brand. A neutral client is a better opportunity than a stressed client with a negative impression.

  • 81% of SMBs still depend on emails as their primary medium to boost leads while 80% of them use emails for retention.

  • Email with emojis in the subject line increase open rates by 56%. In a recent survey, only 6.9% of email subject lines contained an emoji.

  • Companies that send two emails per day see the highest open rates.

  • Trigger-based emails perform 3x better than nurture or batch-based emails.

  • Personalised emails that include the customer’s name tend to perform better over generic, non-personalised messaging. Make this your company motto in any marketing effort. Personalise!

  • The top reason people unsubscribe from an email list is because they receive too many emails. This is followed by the information is no longer relevant and that they no longer recognise the brand. This can be avoided with a planned out email strategy that gives value to your audience and in return, they wouldn’t need to be asked twice to hit that CTA button.

We know this may be a lot to take in. We know you need time to focus on your business. Let StratFo do what we do best and lay out the groundwork for you. With the free discovery call, highly informative newsletters like this, you will be well on your way to handle a Content Marketing team of your own in no time. Sign up to our blog to receive more in-depth analysis and step-by-step guide to nurture your leads with emails. Click here to schedule a free discovery meeting with our team now!

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